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Pensioning off the old image |
Design Group 2 have been awarded the contract to create 2 new websites and a monthly e-zine for the London Pension Fund Authority.
The e-zine will be mailed to a specific target group that will then direct them to the new websites one specifically showcasing services and the second is the Human Resources website to attract contractors and staff.
Some of the elements within the project include, content management, onsite quote facilities, animated demonstrations of products and services along with web tv case studies. |
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In gear with the Tour De France |
Halfords have commisioned us this month to create their online advertising campaign which runs on the ITV Sports website during the Tour De France.
75 variations of 5 different syles of advert
feature the Chris Boardman range of bikes and the Halfords in-store range covered by the Bikehut brand.
High traffic sites such as ITV.com have a tight specification when it comes to the technical and artistic content of displayed ads, so we not only had to hit the dealine with this one, but we really had to ensure our artwork was on the 'right route and on course for the Yellow Jersey'. |
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Spar Launches the 'Pounds Down' Promotion Across their Stores |
| dg2 has recently designed and produced the latest in store promotion on behalf of AF Blakemore - Spar. The brief was to generate an effective message whilst complimenting existing national promotions. dg2 Managing Director, Adam Bowles, commented, 'we are very aware that the market is currently saturated with 'special' offers and price crunch deals so it was important that the Spar 'Pounds Down' promotion had a strong identity in store. Our visuals are going down well in store and are generating additional price conscious purchases'. |
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dg2 and The Apprentice winner have same taste... |
| 7th June saw Yasmina Siadatan walk away as Sir Alan Sugar’s new apprentice. In the final challenge Yasmina had to create an advert for her chocolate selection box “Cocoa Electric” and it was great to see that she had the same taste in models as dg2. Back in 2008 dg2 cast Anne-Marie Burretto in a photo shoot at The Wulfrun Centre, Wolverhampton. |
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Anne-Marie electrified by Cocoa Electric – image courtesy of BBC iPlayer. |
Anne-Marie posing at The Wulfrun centre in early 2008. |
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It's not just hot air at Ambirad |
| This month found us welcoming back long established client Ambirad who asked us to turn our 3D visualisation skills to the task of illustrating a heating and ventilation unit from the product range of group company Nordair Niche. Recognising that technical aspects are often best detailed by an illustration over and above photography, dg2 constructed a detailed computer model from engineering data supplied by Ambirad enabling high resolution print images to be rendered of the HVAC unit in various stages of assembly. |
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dg2 create Halfords Broadsheet National Press inserts for 2009 |
| Over the last few months dg2 have been responsible for creating the design and artwork for 4 editions of Halfords National press inserts. We were challenged to give the 4 and 8 page leaflets a face-lift to make them more appealing whilst adhering to Halfords strong new guidelines. Research and feedback shows the new leaflets are performing well, showing an increase in both footfall and sales figures during the distribution period. |
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dg2 welcomes Sandy back... |
| 1st June saw the return of Sandy from a 9 month maternity break with her second child Amy. We are really happy to welcome her back to the studio and look forward to her valued input going forward. Sandy commented “It’s great to be back, after nine months of baby talk and daytime TV it’s really good to challenge the brain again!.” |
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May 2009
Unique design and social marketing approach wins dg2 an awards nomination.
dg2 with Herefordshire Primary Care Trust have together created an Annual Report that is shortlisted for the 2009 Association of Healthcare Communicators Best Annual Report Award.
Cynthia Bower Chief Executive of the Care Quality Commission, Jeff French Director of the National Social Marketing Centre, Mike Cooke Chief Executive Nottinghamshire Healthcare, Colin Douglas NHS Director of Communications will be the judges who ultimately decide who wins the award.
The results will be revealed at the AHC Gala Dinner in Cardiff on June 3rd.
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April 2009
Success for latest dg2 client at Multimodal 09
dg2’s newest client the Charles Gee Group is celebrating success at Multimodal 09. dg2 created, stand managed and planned a comprehensive campaign, which included several influential editorial meetings. The stand itself included two plasma screens running a new exciting presentation also written and directed by dg2.
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February 2009
Heart of Birmingham Teaching Primary Care Trust
Working closely with the PCT’s anti harassment team, Design Group 2 designed and produced a publication for staff, to provide information and support to reduce harassment within the workplace. The design and presentation of the information was crucial due to the sensitive nature of the subject matter.
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February 2009
Design Group 2 Creates Annual Report For NHS Herefordshire
The project started as a 48 page document providing information across all services. Within extremely challenging timelines dg2 has worked with Herefordshire NHS to gather and process information from all areas of the PCT to design and produce what has now evolved into a 76 page document. The document provides information for the public and NHS professionals on the performance of NHS Herefordshire.
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January 2009
Design Group 2 Launches Text Service to support Sandwell NHS Eatwell Project
Creation of adverts and setting up a free text service for Sandwell residents to access information has proved to be a huge success. Prior to dg2 working with Sandwell NHS, 6 programmes were running across Sandwell. By February 2009 this has increased to 17 programmes running with a maximum capacity of 20.
Sandwell PCT..
“The text service has been a fantastic way of promoting the self referral pathway for our Slimwell Programme.“
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